Plans For The Future Of Circus Circus

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Circus Circus

MGM Resorts recently announced the sale of Bellagio and Circus Circus. They will continue to operate Bellagio under a long-term lease from the new owner. Phil Ruffin, owner of Treasure Island, will operate Circus Circus.

Let’s take at the two sales to see how they’ll affect your next visit to Las Vegas.

Bellagio

This is the bigger of the two casino names sold but it’s a less interesting deal. The sale announcement states that MGM Resorts will continue to operate Bellagio. The casino will remain part of M Life Rewards and you shouldn’t expect to see major changes.

The deal is interesting if you’re curious about the industry but there shouldn’t be anything that matters to any vacations in the near future. Moving on…

Circus Circus

Who knew that the sale of Circus Circus could be so interesting? MGM Resorts sold Circus Circus and the land being used for the Las Vegas Festival Grounds to Phil Ruffin for $825 million. The future of the property is only in doubt because there’s so much potential with all of this land.

Ruffin has wanted to buy Circus Circus for a few years. He tells the Las Vegas Sun that already has plans for the future of the property. The most important thing to note is that the DNA of Circus Circus will remain intact. Ruffin plans to keep the property affordable for families.

No room renovations

The idea of keeping Circus Circus as an affordable family property makes sense. There’s demand for fairly priced hotel rooms in Las Vegas. His other property, Treasure Island, is always packed with families when I visit.

It appears that some of Treasure Island’s executives will be with Circus Circus. Having similarly aligned properties will allow the company to maximize its marketing dollars. This could be real synergies between the two properties.

The downside to keeping prices low means that Circus Circus hotel rooms will not be renovated. Any construction costs would have to be recouped. Ruffin thinks it’s more important to keep prices down in the immediate future. He’s probably right. The rooms can be updated in the future.

There will also likely be less lodging options at Circus Circus. Ruffin is leaning to repurposing the land that’s currently being used as an RV Park. He told the Las Vegas Sun “That’s expensive dirt and I think maybe we could do something else with it.”

Slots-A-Fun makeover

The first renovation Ruffin plans for Circus Circus is to update Slots-A-Fun. The small casino section at Circus Circus extends out to the Vegas Strip. It’s in bad shape but this could become a fun entry to the casino if done right.

Ruffin can simply modernize the non-gambling/gambling section of the property. It’s easy to imagine something similar to Re:Match bar at The Linq. The space can be used in so many ways that Ruffin can go outside the box if he’s looking to put his own stamp on the property.

Goodby Festival Grounds, Hello Entertainment Complex

The 37-acre Las Vegas Festival Grounds next door will become an entertainment complex according to Ruffin. This also could work nicely as a complement to Circus Circus. I don’t use Wikipedia as a direct resource often but it’s been useful to understand what a family-friendly entertainment center could have. Here’s a list of some items that Family Entertainment Centers offer:

Amusement/thrill rides (elevated, but generally small-scale)
Arcade games
Ball pit
Batting cages
Bowling alley
Bumper boats
Restaurant
Food: Snack bar and fast food (especially pizza)
Food: Quality family and group dining in theme restaurant
Inflatables
Kiddie rides (ground-level)
Kart racing
Laser tag
Miniature golf
Movie theater
Music and dancing
Playground equipment and climbing structures
Redemption games and merchandiser games
Roller skating
Specialty shops (toys, comics, music, etc.)
Virtual Reality
Water slide

Some of these items like a water slide already exist at Circus Circus so maybe they wouldn’t need to be included. However, many of these attractions would make sense for a neighboring property.

Ruffin told the Sun that the entertainment center “could be a billion-dollar deal.” There’s potential that this could become a legit destination on the Vegas Strip for tourists as well as locals.